Why bother with a visit to the dentist to get fixed up with braces when you can do it at Walmart? Bethan Biron:
As Walmart eyes a larger share of the $3.5 trillion US healthcare industry, it’s sinking its teeth into oralcare with an exclusive product line with SmileDirectClub.
The partnership marks the first mass retail rollout for the buzzy teeth-straightening startup, coming off its disappointing initial public offering in September 2019. The “affordable yet premium” collection includes an electric toothbrush, a multi-step teeth whitening system, specialty toothpastes, a water flosser, and an ultrasonic UV cleaner designed to sanitize products, according to a Monday press release.
Stores are not dead yet.