Epiphany! How can you make money off tens of millions of drivers? Joseph Cox on how the California DMV makes $50-million a year.
The California Department of Motor Vehicles is generating revenue of $50,000,000 a year through selling drivers’ personal information.
Not just California, either.
DMVs across the country are selling data that drivers are required to provide to the organization in order to obtain a license. This information includes names, physical addresses, and car registration information. California’s sales come from a state which generally scrutinizes privacy to a higher degree than the rest of the country.