Let’s face it. Apple is a hardware company. Apple’s revenue and profits are tied to hardware sales. Sure, Services and Wearables (also hardware) are the next great growth drivers, but where would they be if iPhone, iPad, and Mac sales were at the bottom of a dumpster?
Apple is a purveyor of fine applications, too. Look at Garageband, Photos, Logic and Final Cut Pro. All are best of class. At the other end of the scale is a combination piece of hardware and an application that deserves better.
I’m talking about the worst offender. Apple TV. The app. And it’s cousin, Apple TV’s remote control.
First, Apple TV.
What is it? It’s a piece of hardware that uses the Apple TV remote. Apple TV is an app, too– it resides on iPhone and iPad, and on Apple TV (the hardware). There’s also an Apple TV app on the Mac but it isn’t the same because it requires another Apple TV app from another device.
Apple TV also resides on new smart televisions. That sounds cool but it only runs Apple TV content and does not navigate content stored on other devices.
Got that, too?
Apple TV Channels seems nifty but it only works from within Apple TV and not on non-Apple TV hardware.
Got that? No? Stand in line. It gets worse.
Apple TV+ is Apple’s streaming TV subscription service. $4.99 gets you a few dozen original shows but if you bought a new iPhone, Mac, iPad, or Apple TV– the hardware– you get a year for free while Apple continues to add content, so, well, why not?
Oh, guess what?
You can watch your Apple TV+ account in Safari, too. I’ll get back to the Appl TV app and remote in a moment.
Each device may receive different quality video, too. Some will get 4K, some will get HDR, and Apple does not have a guide as to which device gets what.
Yeah. I hear you. All of this comes from a company that prides itself on simplicity and elegance. Apple TV 2019 is like iTunes 2018.
Now, about the Apple TV app. Navigation is horrible, even with Siri. How about Apple TV’s remote? The one I have from the cable TV company works better and it has somewhere around 274 buttons (I don’t use them all; just five or six).
I hope someone at Apple recognizes the problem with how Apple TV– the name– is being beaten by a rock. In public.
Despite the critical reviews, I like The Morning Show.