Microsoft Surface is a lot like Google Pixel. Both, ostensibly, exist as halo products — meant to raise expectations and point the way for the bigger, broader ecosystem of device makers to follow.
Apple, Microsoft, Google make hardware, Guess which one has the most hardware customers and makes the most money from hardware?
What can Apple learn?
- Foldables – neither Google nor Microsoft has shipped a foldable smartphone; just like Apple.
- ARM & AMD – Microsoft’s ARM products are anemic at best; better to buy old iPhones and use Apple Inside.
- Repairability – Not Google, but Microsoft. Now that Sir Jonny Ive is gone, Apple hardware will be more pragmatic with design.