Just kidding. Techno-gadget makers steal from each other all the time, so why would Google want to be like Apple? I mean, Apple is all about privacy and security and hiding your tracks online, and preventing private information from being culled by Google, and Facebook, and Amazon, so what does Apple have in Maps that Google could want?
Incognito mode. Apple calls it Private Browsing and you’ll find it in the File menu under New Private Window. Incognito is something of an industry buzzword for browsers so Google did Apple one better and put it into Google Maps.
No, Apple Maps does not have Incognito Mode. Why not?
Mostly because Apple doesn’t bother to track you much and the only Maps competition is from Google who tracks everything. So, why does Google have a new Incognito Mode to prevent location tracking? Chris Smith:
With Incognito enabled in Google Maps, you won’t have to worry about preventing Google from associating certain locations with your Google account, which is something many Maps users will appreciate.
Yet, I remain both skeptical and puzzled. Why would a company that makes money by tracking you when you’re online create a feature that prevents you from being tracked online?
The new Google Maps feature is part of a bigger push from Google to enhance user privacy.
No, that’s wrong. It’s bragging rights. Trust me. Bragging rights. Google has so much data already, that even if half of Maps users opt-out of tracking and go all-in on Incognito Mode, it won’t matter because the company is swimming in your data already.
When you turn on Incognito mode in Maps, your Maps activity on that device, like the places you search for, won’t be saved to your Google Account and won’t be used to personalize your Maps experience. You can easily turn on Incognito mode by selecting it from the menu that appears when you tap your profile photo, and you can turn it off at any time to return to a personalized experience with restaurant recommendations, information about your commute, and other features tailored to you. Incognito mode will start rolling out on Android this month, with iOS coming soon.
Blah blah blah. That’s techno-marketing speak for something more akin to this:
We have so much data we’ve collected from you over the years that if you use Incognito Mode it won’t matter because there is a sucker born every minute and they use Google Chrome, YouTube, and Maps and have no idea where the settings are and can’t even spell I-c-o-g-n-i-t-o.
I like the idea, though. I’ll use it. And, thanks to spellchecker, I know how to spell Incogniot Mode.