What does ‘pro‘ mean to you? Professional, right? So, a Mac Pro, priced somewhere around $11,000 to start, is mostly for professionals who make their living by squeezing out as much power from Apple’s latest creation as they can.
Does make a living with it mean professional? If so, then a teacher or lawyer or writer who uses a lowly MacBook Air or iPad is not a professional? Obviously, no. Now we have two new iPhone Pro models. Now what does ‘pro‘ mean?
Technology writers need to write about something so the latest rip on our favorite Cupertino Mac maker is to disparage iPhone Pro models by accusing Apple of stripping away the meaning of pro.
With the iPhone 11 Pros, Apple stripped all meaning from the ‘Pro’ name
I don’t think so, Michael. You may think so, but nobody else does; except online techno-gurus looking to pick a fight to attract more page views.
Pro, in the sense that it has meant for many years across many product lines, simply means more. It might mean just a higher price tag. It might mean a few more features. But pro no longer is reserved for professionals who make a living with a specific product.
Pro means more. That’s it. Get over it.
Apple just redefined ‘Pro’ with the iPhone 11 Pro, but in the worst possible way.
No it didn’t, and, well, no it didn’t.
Apple did not redefine Pro. It means today exactly what it meant last week, and worst possible way implies some kind of tragedy, whereas anyone who follows Apple but isn’t a headline genie out of the bottle will tell you iPhone Pro kinda sorta mostly fits into Apple’s more recent product line.
MacBook Pro, iMac Pro, Mac Pro, iPad Pro.
Get the idea, Michael? Everybody else did.
So, what is it about iPhone Pro that bothers you?
It boats (sic) pro cameras, a pro display, and pro performance alongside an image of a triple-camera array that looks intense. Inside, Apple calls it “the first iPhone powerful enough to be called Pro.”
Ah, marketing speak. Obviously, Apple could have chosen to use iPhone Pro last year but did not; it reserved it for the big jump in both photo and video capabilities– very pro-like, if you ask me– in iPhone Pro.
Hogwash. The iPhone 11 Pro runs the same A13 Bionic processor as the iPhone 11. It has many of the same camera features, including the new ultra wide lens. And the battery life, while rated for a fantastic 18 or 20 hours of video playback, isn’t all that much better than the iPhone 11’s 17 hours. In fact, in its intro teaser vid, the only feature Apple showed off was the camera bump.
What? I’m pretty sure I saw Apple show off the three cameras vs. two cameras? Sorry, Michael. Those are pro-like features because pro means more.
Three is more than two.
iPhone 11 Pro is no more “Pro” than the iPhone XS was yesterday. Apple merely decided it was time to slap a new name on the iPhone to shake things up and tossed a $26 18W USB-C adapter in the box.
Pro means more. It’s marketing-speak. How do you not understand that? iPhone 11 Pro has more. iPhone 11 has less. That’s how it works. It has worked that way for many years on many products.
Deal with it. Then get over it.
I know, I know; that’s what happens when someone gets paid by the word.