How long have you been an Apple customer? I can date my Apple gear from yesteryear back to, well yesteryear. The last century. It’s likely Apple collected customer information back in the early days of the internet, but since we live in a walled garden ecosystem of sorts, it makes sense that Apple knows more today than yesteryear.
Apple tracks customers in different ways than Google, advertisers and trackers, or even Facebook. Internet service providers and cellphone companies track their users. The government tracks citizens. Amazon tracks customers (albeit not very well; I bought some blackout foam and started getting email with even more blackout foam– Amazon thinks I’m starting a foam collection).
Is all tracking bad?
For example, Domino’s Pizza plans to let customers track their delivery locations. I like that. UPS has an app that displays your package’s location (not accurate, don’t bother). Walmart and Amazon know when you’ve been browsing their websites.
Apple may know when we walk into an Apple Store or visit the online Apple Store but the company seems not to worry much about it. I don’t get bugged with daily email messages just because I priced out a new iMac Pro.
Yet, Apple knows when I search for a product whether or not it is compatible with the Apple products I already own.
That’s not creepy. That’s useful.
Apple doesn’t worry much about the information it collects. You can even download a copy if you want. The steps are simple enough but does not contain as much information as you might think.
Why not? Apple doesn’t care.
That’s the difference between being a new age indirect tech company like Google or Facebook vs. Apple, an old fashioned company that sells products direct to customers. To Google or Facebook, you are little more than a user; important? Yes, but not so much as you think.
Apple does not collect our browsing history, text messages, email messages, and app usage. Other items like what we read on Apple News or view on Apple Maps or talk to Siri about gets collected but remains anonymized– even Apple doesn’t know who we are.
That’s a shame. I want Siri to know my voice vs. anyone else’s voice.